purpul

87-125 Cleveland StreetW1

  • 101 on Cleveland replaced a series of dilapidated commercial buildings on a 1-acre triangle site in the heart of Fitzrovia, adjacent to Fitzroy Square and the BT Tower.
  • The new scheme, designed by leading-architect Assael, comprises a contextually-designed development of 103 apartments (88 private / 15 affordable) and 35,000 SF of best-in-class CAT A office space (Ground / Lower Ground) which is let to Ted Baker as their global headquarters.
  • The three buildings respond to local character, built rhythm and architectural detailing and are linked by landscaped gardens at first floor.
  • Residential amenity provision includes a gym, sauna and steam room, cinema room, private dining facility, private meeting and lounge areas and 24/7 concierge.